Author Profile
Guimaraes, Raphael A.
Nike: Retaining Talent and Managing a Brand
Freeman, R. Edward; Grushka-Cockayne, Yael; Guimaraes, Raphael A.; Liedtka, Jeanne M.; Mead, Jenny
E-0485 | Published January 27, 2023 | 10 pages. Case
Collection: Darden School of Business
In 2021, Nike had lost some of the top female athletes it had sponsored, including WNBA two-time champion Breanna Stewart and gymnast Simone Biles. The reasons for the departures, which had taken plac... Read More