Author Profile
Hatem, Hatem
Kalashnikov: What's in a Name? (A)
Isabella, Lynn A.; Hatem, Hatem; Borunda, Chris; Moore, Marian Chapman; Yemen, Gerry
M-0697 | Published June 26, 2006 | 7 pages. Case
Collection: Darden School of Business
What can you do with a brand name? How can you extend it? What if the brand name is associated with a weapon? The AK-47 had been part of every major revolution over the last 50 years and a mainstay i... Read More
Gorenge D.D.: Evolution or Revolution
Isabella, Lynn A.; Hatem, Hatem; Filipovic, Nenad
OB-0862 | Published January 20, 2006 | 22 pages. Case
Collection: Darden School of Business
Following a popular leader such as Jo?e Stanic, president of Gorenje d.d., Slovenia's largest household appliances manufacturer, is always a challenge. This legendary figure led Gorenje from the brink... Read More