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Hedlund, Peter
Wm. Wrigley Jr. Company and Mars, Incorporated: Merger Negotiation Application (SIMULATION)
Loutskina, Elena; Lehmbeck, Chris; Telegdy, Fred; Hedlund, Peter
F-1708 | Published December 05, 2013 | 0 pages. Case
Collection: Darden School of Business
The cases "Wm. Wrigley Jr. Company" (UVA-F-1607) and "Mars, Incorporated" (UVA-F-1612) serve as two sides of a merger negotiation exercise set in April 2008. Students are asked to represent either M... Read More
