<a href="http://It.Darden.Virginia.edu/preview/kelleher/install/tech.htm">VIEW DEMO</a> Approximately 30 video clips are available from a speech given by Herb Kelleher at the Darden School of Business in January 2005. The clips are classified in five categories: people, purpose, process, philosophy, and performance. The clips can be used as an in-class supplement or a separate assignment for students to watch and determine the "secrets" of the continued success of Southwest Airlines. A teaching note is available to registered faculty.