Author Profile
Hodgkins, Jay P.
Athlete Brands: How to Benefit from Your Name, Image & Likeness
Hodgkins, Jay P.; Whitler, Kimberly A.
M-1021 | Published July 28, 2022 | 80 pages. Book
Collection: Darden School of Business
Whether it is practice or a game, successful athletes always have a strategy to make sure they achieve their goals. Preparing for NIL success by developing an athlete brand is no different—it requires... Read More