Author Profile

Hutchison-Krupat, Jeremy
Connecting the Dots at Microsoft: Global Planning for a Local World (A) (RUSSIAN)
Craddock, Jenny; Hutchison-Krupat, Jeremy
OM-1619 | Published November 08, 2017 | 12 pages. Case
Collection: Darden School of Business
This is a Russian translation of the January 30, 2017, version of UVA-OM-1560. This case is set on the verge of Microsoft initiating a TV white-space pilot in the Philippines in the summer of 2013; th... Read More
Idea Generation and Selection
OM-1580 | Published August 30, 2017 | 1 pages. Exercise
Collection: Darden School of Business
This exercise teaches participants how to generate ideas and brainstorm and helps to remove the perception that idea generation is a process that only “super-creative people” can do well. It not only ... Read More
Defining Problems and Opportunities in New Product Development (Part 1)
Chao, Raul O.; Hutchison-Krupat, Jeremy; Stevenson, Donald
OM-1579 | Published August 11, 2017 | 2 pages. Technical Note
Collection: Darden School of Business
Developing new products and services is an iterative process that involves (1) identifying a problem or opportunity that needs to be addressed, (2) generating concepts or solutions that address the pr... Read More
Connecting the Dots at Microsoft: Global Planning for a Local World (A)
Craddock, Jenny; Hutchison-Krupat, Jeremy
OM-1560 | Published January 30, 2017 | 10 pages. Case
Collection: Darden School of Business
This case is set on the verge of Microsoft initiating a TV white-space pilot in the Philippines in the summer of 2013; the uncertainty surrounding the new technology's performance in the region provid... Read More
Connecting the Dots at Microsoft: Global Planning for a Local World (B)
Craddock, Jenny; Hutchison-Krupat, Jeremy
OM-1561 | Published January 30, 2017 | 2 pages. Case
Collection: Darden School of Business
This case is set on the verge of Microsoft initiating a TV white space pilot in the Philippines in the summer of 2013; the uncertainty surrounding the new technology's performance in the region provid... Read More
Eastman Tritan Product Development and Launch
Elias, Allison; Hutchison-Krupat, Jeremy; Kraft, Tim; Raz, Gal
OM-1540 | Published July 31, 2015 | 5 pages. Case
Collection: Darden School of Business
In 2007, Eastman Chemical (Eastman), a global specialty chemicals company based in Kingsport, Tennessee, was set to launch Tritan, Eastman’s latest specialty plastic. The development team was excited ... Read More
Belle, Inc.
Hutchison-Krupat, Jeremy; Kraft, Tim; Weiss, Elliott N.
OM-1518 | Published September 02, 2014 | 5 pages. Case
Collection: Darden School of Business
Charlie Reese, an operations manager for a fragrance manufacturer, is given a directive to reduce costs in order to free up working capital for other initiatives. Reese discovers that his initial plan... Read More
Transportation and Consolidation at Elevalt Ltd.
Goldberg, Rebecca; Hutchison-Krupat, Jeremy; Keswani, Tarun
OM-1490 | Published February 05, 2013 | 11 pages. Case
Collection: Darden School of Business
Chris Summers knew he had an important set of recommendations to make regarding his company’s strategic operations. Summers had been with Elevalt Ltd. (EVT)—a leading oil field services (OFS) company ... Read More
Prototyping Exercise
Chao, Raul O.; Hutchison-Krupat, Jeremy
OM-1470 | Published April 27, 2012 | 2 pages. Exercise
Collection: Darden School of Business
This team-based class exercise provides hands-on prototyping experience. Teams are to run prototype vehicles made of interlocking blocks through a series of rounds. Emphasis is placed on the iterative... Read More
