Intuit: QuickBooks Upgrade
Pfeifer, Phillip E...
Case
Intuit: QuickBooks Upgrade
M-0496 | Published January 3, 1996 | 7 pages. Case
Collection: Darden School of Business
Product Details
This case describes an innovative response-modeling project at INTUIT. The case can help students understand the basics of (and the issues surrounding) response modeling, an important tactic in data-base marketing.
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