Author Profile
Johnson, Mark H.
Perdue Farms, Incorporated
Ring, Lawrence J.; Johnson, Mark H.; Shaw, Gary
M-0189 | Published April 02, 1978 | 15 pages. Case
Collection: Darden School of Business
Perdue Farms, the highly successful marketer of brand-name chicken, is considering the introduction of a chicken hot dog to the market. The decision is complicated by a variety of factors, including t... Read More
