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Kamin, Ronald G.

Mauboussin Japan: A French Gem in Asia (French Translation)

Kamin, Ronald G.; Delecolle, Thierry; Parguel, Beatrice; Yemen, Gerry

M-0872 | Published June 17, 2014 | 18 pages. Case

Collection: Darden School of Business

This is a French translation of the February 17, 2014, version of UVA-M-0853. As marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when ... Read More

Mauboussin Japan: A French Gem in Asia

Kamin, Ronald G.; Delecolle, Thierry; Parguel, Beatrice; Yemen, Gerry

M-0853 | Published August 13, 2013 | 18 pages. Case

Collection: Darden School of Business

As marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when a firm's competitive set is shared by similar customers, perceived differentia... Read More

Sustainable Procurement at SNCF: An Impressionist's Approach to Transformation

Kamin, Ronald G.; Delchet-Cochet, Karen

OB-1029 | Published October 16, 2012 | 17 pages. Case

Collection: Darden School of Business

With a global leadership and sustainability perspective, this case uses SNCF, a state-owned railway and public service company based in France, to set the stage for an analysis of change management in... Read More

Vigeo and CSR?The Daughter of Globalization

Wicks, Andrew C.; Kamin, Ronald G.; Yemen, Gerry

E-0372 | Published October 01, 2012 | 17 pages. Case

Collection: Darden School of Business

The Vigeo case is used in Darden's Global EMBA "Business Ethics" course. The case raises the issue of how we determine what constitutes a socially responsible business, and how to apply that idea in ... Read More