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Kanaparthi, Gautam
Motorcowboy: Getting a Foot in the Door (A)
Pfeifer, Phillip E.; Farris, Paul W.; Maddux, Robert; Gray, Martha; Harr, Timothy; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew
M-0814 | Published August 09, 2011 | 10 pages. Case
Collection: Darden School of Business
As part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorc... Read More
Motorcowboy: Getting a Foot in the Door (B)
Pfeifer, Phillip E.; Farris, Paul W.; Maddux, Robert; Gray, Martha; Harr, Timothy; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew
M-0815 | Published August 09, 2011 | 2 pages. Case
Collection: Darden School of Business
This continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach. Read More
Motorcowboy: Getting a Foot in the Door (C)
Pfeifer, Phillip E.; Farris, Paul W.; Maddux, Robert; Gray, Martha; Harr, Timothy; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew
M-0816 | Published August 09, 2011 | 2 pages. Case
Collection: Darden School of Business
This third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts. Read More