Author Profile
Katz, Arnon
Product–Market Alignment
Chao, Raul O.; Goldberg, Rebecca; Katz, Arnon; Kelly, A. Morgan; Markou, Panos
OM-1706 | Published April 19, 2022 | 12 pages. Technical Note
Collection: Darden School of Business
The ability to achieve product–market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult to create—and sustain—products that continuously ... Read More
Canyon Mining Corporation: Heavy Mobile Equipment Procurement
Choi, Sihyun; Katz, Arnon; Laseter, Timothy M.
OM-1392 | Published October 04, 2010 | 11 pages. Case
Collection: Darden School of Business
Canyon Mining intends to negotiate a long-term contract for haul trucks to use for surface mining, and a team from Censeo Consulting Group is tasked with developing a methodology to track cost changes... Read More
AES Corporation (A): Global Sourcing Initiative
Katz, Arnon; Laseter, Timothy M.; Ranjan, Rajiv; Syeda, Amena
OM-1167 | Published February 11, 2004 | 19 pages. Case
Collection: Darden School of Business
This case is appropriate for courses in operations management and business communications. It examines the procurement strategy of a global energy company by describing the overall change program led ... Read More