The ready-to-eat cereal industry had been flat for five years, and Kellogg's share had been shrinking. Now it had acquired Worthington and a new management team was in place. A new vice president must figure out how to integrate the new company. The case is appropriate for use in a series on post-merger integration, as the students must craft an integration plan de novo. It can be followed by the "Note on Acceleration Transition" (UVA-BP-0427) and "Albany-Geschmay Merger" (UVA-BP-0428) to illustrate the application of PWC's integration methodology.