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Kohler, Thomas
Philips: Developing a Marketing Strategy for LED Bulbs
Kohler, Thomas; Wilcox, Ronald T.
M-1033 | Published March 14, 2023 | 8 pages. Case
Collection: Darden School of Business
Philips, the Dutch multinational conglomerate, is assessing whether to enter the business-to-consumer (B2C) LED lightbulb market in the United States. Philips has already been serving the business-to-... Read More