Author Profile
Lemley, Amy
The Tata Nano: The People's Car (A)
Farris, Paul W.; Venkatesan, Rajkumar; Kishore, N. Raghu; Lemley, Amy
M-0768 | Published April 28, 2009 | 9 pages. Case
Collection: Darden School of Business
Students identify promotion, price, place, segment, targeting, and positioning for marketing "the world's cheapest car." This case is effective for MBA, undergraduate, and executive learners studying ... Read More
Starbucks: Schultz Back in the Brew
OB-0970 | Published April 21, 2009 | 19 pages. Case
Collection: Darden School of Business
Can the return of its founding CEO turn a lagging Starbucks around? Howard Shultz must map a strategy that addresses the company's decreasing sales and perhaps too rapid growth. Had the previous CEO's... Read More