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Sony Playstation 4: Aim and Fire

Goldberg, Rebecca; Lenox, Michael; Harris, Jared D.

S-0203 | Published October 11, 2011 | 14 pages. Case

Collection: Darden School of Business

Kazuo Hirai, president and group CEO of the Sony division charged with manufacturing the PlayStation, is faced with a strategic crossroads as he decides which functional elements and target demographi... Read More

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