Author Profile
Lenox, Michael
Intertrust Technologies: Digitizing and Decarbonizing the Electrical Grid
Lenox, Michael; Prabhakar, Abhishek
S-0449 | Published February 02, 2024 | 16 pages. Case
Collection: Darden School of Business
In spring 2023, Talal Shamoon, CEO of Intertrust Technologies Corporation (Intertrust), was planning the next phase of growth. Intertrust focused on enabling trust over open networks. In the 1990s an... Read More
Carbfix: Creating a Market for Permanent Carbon Storage
Lenox, Michael; Eichengreen, Jacob
S-0407 | Published January 30, 2024 | 16 pages. Case
Collection: Darden School of Business
Carbfix, a start-up based in Reykjavik, Iceland, that has developed a novel carbon-sequestration technology, has recently won a $120 million grant from the EU Innovation Fund to build the world’s firs... Read More
Cryptocurrency and the Washington Nationals: Once Bitten, Twice Shy?
Grushka-Cockayne, Yael; Lenox, Michael; Maiden, Stephen E.; Hachem, Kinda
S-0393 | Published March 13, 2023 | 15 pages. Case
Collection: Darden School of Business
In May 2022, Jennifer Chen, vice president of strategic partnerships for the Washington Nationals, faced a dilemma. Just months before, the Nationals had embarked on a high-profile sponsorship partner... Read More
Internationalization Analysis
Lenox, Michael; Harris, Jared D.; Cheng, Yo-Jud
S-0398 | Published October 05, 2022 | 6 pages. Technical Note
Collection: Darden School of Business
How do firms decide where to compete internationally? What challenges arise when competing across borders? What are different ways to enter a new foreign market? How should the firm compete in that ne... Read More
Nintendo and the Future of Video Gaming
Goldberg, Rebecca; Lenox, Michael; Harris, Jared D.; Reiss, Mathew; Harrison, Katharine
S-0341 | Published September 23, 2022 | 28 pages. Case
Collection: Darden School of Business
This case presents the evolution of Nintendo’s gaming technology and discusses the history of the video gaming sector over eight generations of releases. It illustrates how industry dynamics shift ove... Read More
Driving Waymo’s Fully Autonomous Future
Lenox, Michael; McDermott, Jack
S-0367 | Published January 10, 2022 | 16 pages. Case
Collection: Darden School of Business
In June 2021, Waymo, a subsidiary of Alphabet Inc., the holding company and parent to Google, is a market leader in developing and deploying autonomous vehicles (AV). New co-CEO Tekedra Mawakana has b... Read More
Apple Inc.: The Future of the Mac
Goldberg, Rebecca; Brooks, Carson; harrisj@darden.virginia.edu; LenoxM@darden.virginia.edu
S-0340 | Published October 08, 2020 | 15 pages. Case
Collection: Darden School of Business
This case uses Apple Inc. (Apple) and its Mac line of personal computers (PCs) to allow for an analysis of competitive positioning and the building of sustainable competitive advantage. In spring 2020... Read More
Fluidigm's Survival Battle: Turnaround in the Midst of a Genomics Revolution
Lenox, Michael; Leitner, Rachel; Linthwaite, Chris; Kulaksiz, Aytug
S-0339 | Published September 28, 2020 | 14 pages. Case
Collection: Darden School of Business
In 2016, new CEO Chris Linthwaite had been brought in to turn around Fluidigm Corporation (Fluidigm), a biotechnology company based in San Francisco. Following a year of missed earnings, strong curren... Read More
Amazon’s HQ2 in Arlington: New Digs, New Strategy?
Lenox, Michael; Craddock, Jenny
S-0323 | Published February 20, 2020 | 19 pages. Case
Collection: Darden School of Business
When Brian Huseman, vice president of public policy for the Seattle-based internet retailer and technology company Amazon.com (Amazon), prepared to meet economic-development officials and community le... Read More
Path to 2060: Decarbonizing the Industrial Sector (Batten Briefing)
R-0007 | Published January 24, 2019 | 4 pages. Research
Collection: Darden School of Business
To avoid significant global disruption, scientists assert that global warming must be kept below a 2-degree Celsius rise from pre-industrial levels?a goal formalized in the 2015 Paris Climate Agreemen... Read More
Path to 2060: Decarbonizing the Industrial Sector (Batten Report)
R-0006 | Published January 23, 2019 | 30 pages. Research
Collection: Darden School of Business
To avoid significant global disruption, scientists assert that global warming must be kept below a two-degree Celsius rise from preindustrial levels—a goal formalized in the 2015 Paris Climate Agreeme... Read More
Path to 2060: Decarbonizing the Electric Utility Industry (Batten Briefing)
R-0004 | Published October 26, 2018 | 4 pages. Research
Collection: Darden School of Business
To avoid significant global disruption, scientists assert that global warming must be kept below a 2-degree Celsius rise from pre-industrial levels?a goal formalized in the 2015 Paris Climate Agreemen... Read More
Path to 2060: Decarbonizing the Electric Utility Industry (Batten Report)
R-0003 | Published October 16, 2018 | 34 pages. Research
Collection: Darden School of Business
To avoid significant global disruption, scientists assert that global warming must be kept below a 2-degree Celsius rise from pre-industrial levels?a goal formalized in the 2015 Paris Climate Agreemen... Read More
Path to 2060: Decarbonizing the Automobile Industry (Batten Briefing)
R-0002 | Published October 15, 2018 | 4 pages. Research
Collection: Darden School of Business
To avoid significant global disruption, scientists assert that global warming must be kept below a 2-degree Celsius rise from pre-industrial levels—a goal formalized in the 2015 Paris Climate Agreemen... Read More
Path to 2060: Decarbonizing the Automobile Industry (Batten Report)
R-0001 | Published October 11, 2018 | 26 pages. Research
Collection: Darden School of Business
To avoid significant global disruption, scientists assert that global warming must be kept below a 2-degree Celsius rise from pre-industrial levels?a goal formalized in the 2015 Paris Climate Agreemen... Read More
Switching Things Up at Nintendo
S-0302 | Published September 18, 2018 | 16 pages. Case
Collection: Darden School of Business
In early 2017, Tatsumi Kimishima, the latest CEO of Nintendo Co., Ltd. (Nintendo), felt confident in the company's newest offering: a home/portable console hybrid appropriately named the Switch. But d... Read More
JetBlue Airways versus American Airlines: A Competitive Dynamics Game
Lenox, Michael; Harris, Jared D.
S-0250 | Published May 20, 2015 | 3 pages. Case
Collection: Darden School of Business
This exercise has been used in Darden's first-year strategy course in conjunction with the "JetBlue Airways versus American Airlines" case series and is appropriate for any strategy course in a module... Read More
Redhook Ale Brewery
Liedtka, Jeanne M.; Goldberg, Rebecca; Lenox, Michael; Harris, Jared D.
S-0230 | Published November 15, 2013 | 19 pages. Case
Collection: Darden School of Business
In 1995, Paul Shipman, CEO of Redhook Ale Brewery, and his management team prepared to enter uncharted territory by taking their craft-brewing operation public in the United States. Although there alr... Read More
The Battle for Logan Airport: JetBlue Airways versus American Airlines
Goldberg, Rebecca; Lenox, Michael; Harris, Jared D.
S-0229 | Published October 21, 2013 | 22 pages. Case
Collection: Darden School of Business
JetBlue Airways is only five days away from entering the Boston market by establishing a presence at Logan International Airport. The VP of strategy for JetBlue considers the range of potential compet... Read More
Zappos.com, Inc., and the Warehouse Decision
Goldberg, Rebecca; Weiss, Elliott N.; Lenox, Michael
S-0227 | Published October 21, 2013 | 7 pages. Case
Collection: Darden School of Business
Amazon.com had purchased Zappos in 2009 and was making significant investments in warehouse infrastructure. By early summer 2012, Zappos, a dominant player in the crowded online retail apparel and foo... Read More
The Strategist’s Toolkit
Lenox, Michael; Harris, Jared D.
S-0195 | Published July 30, 2013 | 108 pages. Book
Collection: Darden School of Business
The Strategist's Toolkit is designed for anyone needing to engage in any kind of strategic planning exercise: basic or advanced. Paired with case studies, the toolkit trains adherents to think strateg... Read More
Apple (Computer) Inc: Whither the Mac?
Goldberg, Rebecca; Lenox, Michael; Harris, Jared D.
S-0202 | Published October 11, 2011 | 15 pages. Case
Collection: Darden School of Business
A product manager at Apple examines the past, present, and future of the PC industry in September 2011 in the wake of Steve Jobs's resignation and HP's announcement that it was exiting the PC industry... Read More
Sony Playstation 4: Aim and Fire
Goldberg, Rebecca; Lenox, Michael; Harris, Jared D.
S-0203 | Published October 11, 2011 | 14 pages. Case
Collection: Darden School of Business
Kazuo Hirai, president and group CEO of the Sony division charged with manufacturing the PlayStation, is faced with a strategic crossroads as he decides which functional elements and target demographi... Read More
Walt Disney Co.: Mickey Mouse or Media Mammoth?
Biladeau, Andrew; Yemen, Gerry; Lenox, Michael; Harris, Jared D.
S-0178 | Published January 12, 2011 | 2 pages. Case
Collection: Darden School of Business
Suitable for MBA-level classes, this is one of several short strategy-focused "live" cases that require students to collect data and information from public sources in order to do an analysis around d... Read More
Conducting Research in Ethics and Corporate Responsibility
Mead, Jenny; Harris, Jared; Lenox, Mike; Norrissey, Susan
E-0353 | Published April 30, 2010 | 6 pages. Technical Note
Collection: Darden School of Business
This technical note highlights the most useful resources for gathering data on particular companies or industries, including information relevant to ethics, accountability, and responsibility. Read More
Introduction to Strategy
Liedtka, Jeanne M.; Lenox, Michael; Harris, Jared D.; Snell, Scott A.
S-0183 | Published March 22, 2010 | 4 pages. Technical Note
Collection: Darden School of Business
Strategy is complex, requiring clarity about organizational objectives as well as the variety of external forces?competitive, economic, and technological?that come into play. Ultimately, strategy is a... Read More
Tata Motors Limited: Ratan's Next Step
Biladeau, Andrew; Yemen, Gerry; Lenox, Michael; Harris, Jared D.
S-0184 | Published February 03, 2010 | 11 pages. Case
Collection: Darden School of Business
Suitable for MBA, EMBA, and executive education programs, this case uses Tata Motors' move to acquire Jaguar Land Rover (JLR) from Ford to analyze a growth-through-acquisition strategy. It offers a di... Read More
BP: Beyond Petroleum
Yemen, Gerry; Lenox, Michael; Harris, Jared D.
S-0182 | Published January 12, 2010 | 16 pages. Case
Collection: Darden School of Business
Suitable for MBA, EMBA, and executive education programs, this case uses the complexities of the oil industry to set the stage to unfold a stakeholder analysis on BP's growth and opportunity in the re... Read More