Author Profile
Loftus, Matthew
vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Dunklin, I.S.; Loftus, Matthew
M-0909 | Published August 25, 2016 | 13 pages. Case
Collection: Darden School of Business
This case, "vineyard vines and The Brotherhood of the Traveling Pants," introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had... Read More
Social Media Marketing
Murray, Meghan; Dunklin, I.S.; Loftus, Matthew
M-0908 | Published August 01, 2016 | 9 pages. Technical Note
Collection: Darden School of Business
This technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing. Seven major social media platforms—Facebook, Ins... Read More