Market Research Deception
Fox, Mairi-Jane, D...
Case
Market Research Deception
Fox, Mairi-Jane; Drumwright, Minette
OB-1154 | Published February 28, 2010 | 1 pages. Case
Collection: Darden School of Business
Product Details
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This case is about marketing deception.
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