"Marketing Analytics Resource Allocation (Part 2)" applies predictive analytics to better understand marketing effectiveness. Using concepts introduced in "Marketing Analytics Resource Allocation (Part 1)," Raj Venkatesan discusses how to determine marketing return on investment and how to optimize marketing inputs using his Media Attribution Ladder. Videos in this playlist: Marketing Return on Investment Calculating Return on Investment Digital Media Attribution Part 1 Digital Media Attribution Part 2 The Zen of Media Attribution Marketing Resource Allocation Takeaways