Author Profile
Markou, Panos
ZS Associates: Refilling the Pipeline
Chao, Raul O.; Grushka-Cockayne, Yael; Hattem, Joshua; Markou, Panos
OM-1775 | Published September 01, 2022 | 16 pages. Case
Collection: Darden School of Business
ZS Associates, a global consultancy, has been hired by the head of marketing at the global pharmaceutical firm Rensselaer to identify a promising strategy to protect and grow Rensselaer’s oncology bus... Read More
Product–Market Alignment
Chao, Raul O.; Goldberg, Rebecca; Katz, Arnon; Kelly, A. Morgan; Markou, Panos
OM-1706 | Published April 19, 2022 | 12 pages. Technical Note
Collection: Darden School of Business
The ability to achieve product–market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult to create—and sustain—products that continuously ... Read More
Product Development at StubHub: Don't Stop Believin'
Chao, Raul O.; Goldberg, Rebecca; Markou, Panos
OM-1705 | Published April 18, 2022 | 12 pages. Case
Collection: Darden School of Business
Arnie Katz, chief product and technology officer at StubHub (SH), was helping to lead a contest intended to result in innovative and valuable new ideas. Product managers presented more than 100 new bu... Read More
Process Analysis Simulation
OM-1718 | Published December 16, 2020 | 5 pages. Exercise
Collection: Darden School of Business
This interactive exercise emulates a process wherein a virtual Card is created in a series of steps. It can be used to expose students to ideas and concepts in process analysis, management, and improv... Read More