Marlene's Marvelous Adventure: Southwest...
Weiss, Elliott N.,...
Marlene's Marvelous Adventure: Southwest Airlines
Weiss, Elliott N.; Friesen, Marlene
OM-1152 | Published March 8, 2004 | 4 pages. Case
Collection: Darden School of Business
Product Details
This case presents a firsthand account of a flying experience on Southwest Airlines in June 2004.The narrative reports on the cross-country flying experience of one passenger. See also "Marlene's Marvelous Adventure: JetBlue Airways" (UVA-OM-1153).
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