Author Profile
Martin, M. L.
Pampers: The Disposable Diaper War (A)
M-0643 | Published June 20, 2001 | 13 pages. Case
Collection: Darden School of Business
Procter & Gamble (P&G) introduced disposable diapers in the United States in 1961. Since entering the market in 1968, Kimberly-Clark (K-C) had battled with P&G for market leadership, with P&G maintain... Read More
Ohio Art and the Internet
M-0621 | Published November 19, 2000 | 17 pages. Case
Collection: Darden School of Business
In August 1999, Larry Killgallon, president of Ohio Art, sat in his Bryan, Ohio, office and reviewed his marketing plan for the coming Christmas season. For years, Ohio Art had sold its line of educat... Read More