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McCormack, William
General Motors OnStar
Farris, Paul W.; Johnson, Richard R.; McCormack, William; Pfeifer, Phillip E.
M-0659 | Published January 09, 2002 | 8 pages. Case
Collection: Darden School of Business
In the drive to create the wired automobile, General Motors developed the OnStar system, a subscription-based wireless dashboard communication service that provided numerous safety and convenience fea... Read More