Author Profile
Mehlsak, Alison
Sustainability at The Coca-Cola Company in a New Era of Brand Building
Mehlsak, Alison; Moriarty, Brian; Rubin, James R.
BC-0262 | Published December 21, 2015 | 24 pages. Case
Collection: Darden School of Business
This case is used in Darden's course elective on managing corporate communications. It offers students a concise history of The Coca-Cola Company's (TCCC's) brand history before focusing on the import... Read More