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Business Model Innovation: A Process Model

Liedtka, Jeanne M.; Meyer, Angela

BP-0538 | Published June 30, 2009 | 15 pages. Technical Note

Collection: Darden School of Business

What is business model innovation? A business model is much more than a description of a particular product or service. In addition to describing the offering itself, it lays out the value proposition... Read More

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