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O'Sullivan, Robert
The United Drug Packaging Division
O'Sullivan, Robert; Spekman, Robert E.
M-0840 | Published October 03, 2012 | 26 pages. Case
Collection: Darden School of Business
In response to fluctuations in the economy and the pharmaceutical industry, United Drug reexamines the marketing of its packaging division, recently restructured under a new managing director. Read More