Author Profile
Pak, Sally
Juul Labs: Guilty by Association?
Botha, Helet; Mead, Jenny; Pak, Sally; Wang, Yuhan; Wicks, Andrew C.
E-0471 | Published February 11, 2021 | 5 pages. Case
Collection: Darden School of Business
The protagonist, the CEO of Juul Labs (Juul), an e-cigarette company founded to help smokers quit cigarettes, is trying to negotiate a merger with Philip Morris International (PMI), the behemoth tobac... Read More