Author Profile
Pasquinelli, Emily
Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy
Baum, Dan; Pasquinelli, Emily; Whitler, Kimberly
M-1043 | Published November 29, 2023 | 18 pages. Case
Collection: Darden School of Business
This case provides a chronological view of Bud Light’s sponsorship of Dylan Mulvaney, a transgender influencer, and the resulting impact. It helps students and executives consider both the decision-ma... Read More