Philip Morris, Incorporated: Seven Up Ac...
Harrington, Diana
Case
Philip Morris, Incorporated: Seven Up Acquisition (A)
F-0478 | Published March 28, 1982 | 25 pages. Case
Collection: Darden School of Business
Product Details
Management is faced with the evaluation and pricing of Seven-Up. The case describes Philip Morris since its acquisition of Miller Beer and Seven-Up as an acquisition candidate. (The B case is UVA-F-0479, and the C case is UVA-F-0480.)
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