Philip Morris, Incorporated: Seven Up Ac...
Harrington, Diana
Case
Philip Morris, Incorporated: Seven Up Acquisition (B)
F-0479 | Published March 28, 1982 | 4 pages. Case
Collection: Darden School of Business
Product Details
A new MBA proposes the use of a cash-flow model in evaluating the acquisition of Seven-Up (see UVA-F-0478). Students are asked to use and evaluate the model. (The C case is UVA-F-0480.)
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