Author Profile
Popescu, Dana
TV Advertising Pricing at Regional Broadcast Network (A)
Goldberg, Rebecca; Popescu, Dana
QA-0966 | Published January 04, 2024 | 9 pages. Case
Collection: Darden School of Business
Eric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ... Read More
TV Advertising Pricing at Regional Broadcast Network (B)
Goldberg, Rebecca; Popescu, Dana
QA-0967 | Published January 04, 2024 | 3 pages. Case
Collection: Darden School of Business
Eric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ... Read More
Demand Unconstraining Methods
Popescu, Dana; Boatright, Benjamin
QA-0934 | Published October 26, 2022 | 8 pages. Technical Note
Collection: Darden School of Business
This technical note examines two common methods for estimating customer demand using historical data observations that are constrained by availability. First, this note explains how to leverage the av... Read More
Coworking in Scott's Addition: Capacity and Pricing Strategy (A)
Goldberg, Rebecca; Yildiz, Ozlem; Popescu, Dana
OM-1694 | Published September 28, 2020 | 10 pages. Case
Collection: Darden School of Business
These cases follow Emilia Nguyen—newly-appointed CEO of her family’s third-generation real estate business in the historic district of Scott’s Addition in Richmond, Virginia—as she prepares her propos... Read More
Coworking in Scott's Addition: Capacity and Pricing Strategy (B)
Goldberg, Rebecca; Yildiz, Ozlem; Popescu, Dana
OM-1695 | Published September 28, 2020 | 5 pages. Case
Collection: Darden School of Business
These cases follow Emilia Nguyen—newly-appointed CEO of her family’s third-generation real estate business in the historic district of Scott’s Addition in Richmond, Virginia—as she prepares her propos... Read More