Author Profile
Puhl, Nicole
Pied Piper and Autonomous Vehicles
Mead, Jenny; Freeman, R. Edward; Boes, Sean; Puhl, Nicole; Mahajan, Bhaskar; Parmar, Bobby
E-0413 | Published August 08, 2017 | 10 pages. Case
Collection: Darden School of Business
Pied Piper’s first driverless car had been in an accident and had killed a 26-year-old jogger. Pied Piper felt a deep sadness for the victim’s family, and was disappointed and alarmed because the comp... Read More
