Author Profile

Author Image

Puhl, Nicole

Pied Piper and Autonomous Vehicles

Boes, Sean; Freeman, R. Edward; Mahajan, Bhaskar; Mead, Jenny; Parmar, Bobby; Puhl, Nicole

E-0413 | Published August 08, 2017 | 10 pages. Case

Collection: Darden School of Business

Pied Piper’s first driverless car had been in an accident and had killed a 26-year-old jogger. Pied Piper felt a deep sadness for the victim’s family, and was disappointed and alarmed because the comp... Read More