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Puto, Christopher P.
The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Maiden, Stephen E.; Puto, Christopher P.; Whitler, Kimberly
M-1038 | Published June 05, 2023 | 18 pages. Case
Collection: Darden School of Business
This case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision ... Read More