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Galen Pharmaceutics: The Booklet Label Decision

Ribe, Kristen; Weiss, Elliott N.

OM-1446 | Published August 03, 2011 | 9 pages. Case

Collection: Darden School of Business

A packaging supplier for a pharmaceutical firm proposes an innovative cost-saving measure for the next clinical trial: instead of dozens of custom labels for participating countries, one universal boo... Read More

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