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Ring, Lawrence J.
Perdue Farms, Incorporated
Johnson, Mark H.; Ring, Lawrence J.; Shaw, Gary
M-0189 | Published April 02, 1978 | 15 pages. Case
Collection: Darden School of Business
Perdue Farms, the highly successful marketer of brand-name chicken, is considering the introduction of a chicken hot dog to the market. The decision is complicated by a variety of factors, including t... Read More