In January 2007, investors brought in a consultant to analyze why Sammy Snacks was losing money. The consultant spent the months of January and February 2007, reviewing accounting records, interviewing the employees, and studying the premium-natural-dog-food market. Then he submitted a plan to turn the pet-food business around with the result that it finished 2007 with strong last-quarter results, including a net profit of $21,000. Now, the president and shareholders?who had invested more than $500,000?were looking at the CEO to grow Sammy Snacks in order for them to realize a return on their investment.