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Sarfati, Gilberto
Grupo Boticário: Orchestrating a Customer Value–Centric Growth Strategy to Compete in Brazil’s Beauty Market
Guissoni, Leandro; Sarfati, Gilberto; Costas, Ruth
M-1067 | Published July 31, 2025 | 16 Pages Case
Collection: Darden School of Business
Perfumery and cosmetics group Grupo Boticário was one of the leaders in its segment in Brazil by 2023, boasting 4,000 stores across 1,600 cities. For decades, the company had sold products from a sing... Read More
