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Sharpe, Kathryn M.
The Seven Questions of Marketing Strategy
Borden, Neil H. Jr.; Farris, Paul W.; Parry, Mark E.; Sharpe, Kathryn M.; Venkatesan, Rajkumar
M-0779 | Published July 08, 2009 | 4 pages. Technical Note
Collection: Darden School of Business
This simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marke... Read More