Silk Soy Milk (B)
Farris, Paul W.
Case
Silk Soy Milk (B)
M-0831 | Published June 6, 2012 | 2 pages. Case
Collection: Darden School of Business
Product Details
This extension of Silk Soy Milk (A) (UVA-M-0771) follows subsequent sales results for Silk and increased competition from new entrants into the market.
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