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Summers, Mary
PepsiCo: The Challenge of Growth Through Innovation
Summers, Mary; Venkataraman, S.
S-0133 | Published March 18, 2002 | 22 pages. Case
Collection: Darden School of Business
This corporate strategy case shows how PepsiCo stopped worrying about competing with Coca-Cola, figured out what its real business was, and decided how to build its future. Redefining itself as a beve... Read More