
Terri Dean at Verizon Business (B)
Powell, Elizabeth ...
Terri Dean at Verizon Business (B)
Powell, Elizabeth A.; Yemen, Gerry
BC-0224 | Published January 20, 2009 | 1 pages. Case
Collection: Darden School of Business
Product Details
A senior vice president of global communications for Verizon Business reads an e-mail from an employee responding to a recent communication effort. The employee, new to Verizon, is trying to connect the dots between the products and solutions he offers customers and how his role fits into the company's key strategic goals. This one-page B case epilogue reveals that she does indeed respond and becomes an important mentor for the new employee.
Through the example of Terri Dean, illustrate skills related to taking, leading and communicating with an "enterprise perspective." Depict the evolution of a corporate communication department and the development of a strategic communication effort. Show the beginnings of a mentoring relationship between Terri Dean and Omar Khawaja.
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