The JetBlue Story
Weiss, Elliott N.,...
Case
The JetBlue Story
Weiss, Elliott N.; Friesen, Marlene
OM-1151 | Published November 23, 2005 | 12 pages. Case
Collection: Darden School of Business
Product Details
This case outlines the history of JetBlue Airways from its inception in 2000 until 2004. The case provides details of JetBlue's business model and reasons for success. It can be used in a course on service operations or strategy.
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