Anne Grey and her colleagues have been hired as consultants to help CEO Jeff Henning of Commuter Vans Company to clarify its organizational identity and strategic direction. Grey's part of the project focuses on organizational communication. After skimming Henning's monthly report, she has some serious questions and feels that if Henning is sincere about improving CVC's sense of identity and direction as a business, he will have to write this report and manage organizational communication differently.