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The Xtrican Co-Promotion Team: Everyday ...

Isabella, Lynn A.

Case

The Xtrican Co-Promotion Team: Everyday Decision Making in a Strategic Alliance

Isabella, Lynn A.

OB-0815 | Published May 21, 2004 | 15 pages. Case

Collection: Darden School of Business

Product Details

This case describes the everyday decisions made by an alliance team. The case focuses on a budgetary decision where the two parties are $100 million apart, and describes the prior decisions of which each partner is clearly aware. Weighing partnership needs against individual company needs is one of the critical concerns manifested.

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