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The e-Choupal Initiative

Venkataraman, S.; Mead, Jenny; Horniman, Alexander B.; Thiemele, Anne-Laure

E-0343 | Published June 06, 2009 | 18 pages. Case

Collection: Darden School of Business

An international corporation's agricultural business division reviews its seven-year-old IT initiative among rural Indian farmers. Suitable for learners at all levels, the case is ideal for modules on... Read More

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