Author Profile
Thomas, Doug
Queueing Fundamentals
OM-1802 | Published February 19, 2024 | 6 pages. Technical Note
Collection: Darden School of Business
This note examines queuing fundamentals and introduces a basic model, variability in systems (arrivals and service processes), and approaches to measure and reduce it. The material also includes pract... Read More
Ecommerce Brands: Digital Scale
Laseter, Timothy M.; Yemen, Gerry; Thomas, Doug
OM-1776 | Published December 21, 2022 | 16 pages. Case
Collection: Darden School of Business
This case uses Ecommerce Brands (ECB), an aggregator of online retailers focusing on the auto parts space, to prompt an analysis of the firm’s capabilities, scalability, and operations strategy. ECB w... Read More
Backcountry.com and Leveraging Data Analytics
Maiden, Stephen E.; Thomas, Doug; Andrews, William
OM-1771 | Published October 05, 2022 | 15 pages. Case
Collection: Darden School of Business
This field-based case follows Chris Purkey, the senior vice president of sales and customer service at Backcountry.com, in his journey to use data analytics to improve customer engagement in the outdo... Read More
Fairphone (A): Can a Start-Up Change an Industry?
Thomas, Doug; Mani, Vidya; Medack, Alexandra
OM-1712 | Published August 26, 2022 | 9 pages. Case
Collection: Darden School of Business
Fairphone, a "social enterprise" that created the world’s first ethically sourced smartphone, had revolutionized consumers' and investors' expectations around environmental, social, and governance (ES... Read More
Fairphone (B): Is It Really Worth It?
Thomas, Doug; Mani, Vidya; Medack, Alexandra
OM-1713 | Published August 26, 2022 | 8 pages. Case
Collection: Darden School of Business
This case is a follow-up to "Fairphone (A): Can a Start-Up Change an Industry?" (UVA-OM-1712). Fairphone's goals to keep producing an ethically sourced smartphone were noble, but "doing well by doing... Read More
Regulations and Standards: Electronics Supply Chain
Thomas, Doug; Mani, Vidya; Medack, Alexandra
OM-1714 | Published August 26, 2022 | 10 pages. Technical Note
Collection: Darden School of Business
Standards and regulations exist to ensure supply chains are not exploitative of the people, environments, and materials with which they interact. This technical note concentrates on two aspects of the... Read More
Electronics Supply Chain Overview
Thomas, Doug; Mani, Vidya; Medack, Alexandra
OM-1716 | Published August 26, 2022 | 14 pages. Technical Note
Collection: Darden School of Business
Electronics are sophisticated products with an equally complicated supply chain. Within the consumer electronics industry, revenue is forecast at 1.82% annual growth, with user penetration climbing fr... Read More
Blue Apron: Has the Supply Chain Disrupter Been Disrupted?
Maiden, Stephen E.; Thomas, Doug; Mani, Vidya
OM-1769 | Published March 14, 2022 | 15 pages. Case
Collection: Darden School of Business
This public-sourced case set in early 2022 explores the meal-kit-delivery service Blue Apron, a pioneer in the rapidly growing market of alternatives to shopping for food, meal planning, and cooking. ... Read More
Food Supply and COVID-19: Breaking the Chain (B)
Maiden, Stephen E.; Thomas, Doug; Mani, Vidya
OM-1768 | Published March 02, 2022 | 4 pages. Case
Collection: Darden School of Business
This case, a follow-up to "Food Supply and COVID-19: Breaking the Chain (B)" (UVA-OM-1691), looks at how the global food supply chain was faring almost 18 months after John Tyson wrote that America's ... Read More
Counterfeits and E-Commerce: Why Even Build It?
Maiden, Stephen E.; Thomas, Doug; Mani, Vidya
OM-1753 | Published February 28, 2022 | 8 pages. Case
Collection: Darden School of Business
This public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's ... Read More
Food Supply and COVID-19: Breaking the Chain (A)
Maiden, Stephen E.; Thomas, Doug; Mani, Vidya
OM-1691 | Published March 05, 2021 | 16 pages. Case
Collection: Darden School of Business
This case uses the impact of the global pandemic on the concentrated meatpacking industry to explore management of supply chain disruptions. COVID-19 had created massive problems at Tyson Foods, with ... Read More
Devils Backbone Brewing: Integrated Independence?
OM-1616 | Published January 22, 2020 | 16 pages. Case
Collection: Darden School of Business
This case presents a scenario wherein Hayes Humphreys, the Chief Operating Officer of Devils Backbone Brewing Company (DBB), has just attended a quarterly summit held by Anheuser-Busch InBev (ABI) for... Read More
From Stuffing to Streamlining: Pharmaceutical Distribution
Yemen, Gerry; Maiden, Stephen E.; Thomas, Doug; Zhao, Hui
F-1859 | Published April 22, 2019 | 17 pages. Case
Collection: Darden School of Business
This case uses the streamlining of pharmaceutical distribution to explore supply-chain coordination. For years, supply-chain inventory information had been opaque. Then in the early 2000s, pharmaceuti... Read More
Goodio Supply Chain: A Chocolatey Future?
Kraft, Tim; Yemen, Gerry; Thomas, Doug; Hamalainen, Markko; Zhang, Meng Yuan; Zheng, Yanchong
OM-1613 | Published January 17, 2019 | 12 pages. Case
Collection: Darden School of Business
This case uses the experiences of a Finnish craft chocolate company to analyze the impact of supply chain transparency on suppliers and consumers. The case discusses the rationale behind entrepreneur ... Read More