Although more consumers are answering questions about where they purchased merchandise in the United States with "I got it at Wal-Mart," the retail behemoth has questions it needs answered about the current, international issues it faces. Where, when, and how can it use its capabilities in other countries? And how can capabilities and knowledge developed in one part of the globe be used in North America, South America, Asia, and Europe to repeat its success? The case provides a strategic analysis of the problems of international expansion as Wal-Mart dreams of hearing the I-got-it-at-Wal-Mart answer spoken in many languages.