This minicase is one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This one features Shaw Industries, a leading U.S. global manufacturer of floor coverings, which developed EcoWorx technology to create a carpet tile that is PVC-free and able to be recycled, upon return to the company, as a carpet tile of equal quality and performance. Using green chemistry, the company has created a sustainable business innovation that cut costs, improves revenues, positively influences health and the environment, improves the brand, and enhances Shaw's strategic positioning going forward.