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Buick at a Crossroads: Building Brand Momentum

Wells, Graham D.; Whitler, Kimberly A.; Yemen, Gerry

M-0907 | Published August 02, 2016 | 27 pages. Case

Collection: Darden School of Business

Few cases allow the student to understand the relationship between brand strategy, marketing strategy, implementation, and analysis. While some conceive of the process as being sequential, this case d... Read More

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