What the Research Tells Us (VIDEO)
Gentile, Mary
Video
What the Research Tells Us (VIDEO)
OB-1226 | Published August 30, 2018 | Duration 6:35 Video
Collection: Darden School of Business
Product Details
In this 6:32-minute video, part of the Giving Voice to Values (GVV) series, Mary Gentile discusses research findings that show the effectiveness of a focus on rehearsal and pre-scripting in order to help people act on their values.
Understand the research that supports the idea of "moral muscle memory."